As is the case with many Kickstarter projects, Sweetwork combines the liberal spirit of social reform with pragmatic entrepreneurship. It is, according to Allen, “an honest-to-goodness capitalist co-op; we want to make money.” He sees the project as an alternative to the non-profit and government solutions that sometimes misfire. In Allen’s experience, many job programs train people in superficial skills like resume writing that, in his opinion, do little to help people obtain and keep jobs. Instead, he wants to find talented and motivated individuals and cultivate in them the deeper kinds of skills that are essential for long-term career prospects, like thinking on your feet and being flexible.

Sweetwork Project will launch this fall as a pop-up coffee shop that will hopefully also sell some produce. Allen feels it’s important to get the project started as soon as possible rather than to wait until all the details fall into place. After 90 days the store will expand into a grocery. He has posted his business plan and a mission statement for anyone interested in learning more.  Meanwhile, Allen is in talks with a couple of other food co-ops about facilitating additional fundraising and support; a mandate of the co-op model is to help start other co-ops, something Allen would love to see proliferate everywhere. “Why shouldn’t there be a cooperative in every zip code?”