Kimelman recruited Waller, another U of M graduate, to join the company in 2011. Her degree in sociology and work experience in her family’s Detroit pizzeria have fueled her passion for creating an equitable local foodshed. She says access to good food should not be contingent on where someone lives.

Unlike most government interventions, says the Fresh Corner Café website, which “rely on big box retail to address healthy food access and obesity” the company’s goal is to “reduce barriers and uplift existing assets to provide a highly replicable and scalable solution with low capital requirements.”

Targeting convenience stores is an effective way to reach low-income shoppers. Fresh Corner Cafe sells to stores that are all certified to accept food assistance cards, also called Bridge cards. According to Data Driven Detroit, residents of Detroit spend twice as much of their Bridge card money at convenience stores as compared to the rest of Michigan‘s residents.

Fresh Corner Cafe works at a community level. They source fruit from Peaches and Greens, a locally owned produce market, and the wraps and salads come from Lunchtime Detroit, a sandwich shop. The staff lives locally and the drivers come from the communities to which they deliver. FCC delivers meals to 27 locations—including cafes, gas stations, and pharmacies—three times a week.

Currently the sales from the convenience stores do not generate enough revenue to turn a profit, so in order to keep the company sustainable, FCC expanded by placing their own self-serve to-go cafes in several Detroit workplaces. The company provides a fully-stocked refrigerator with a self-pay station and they stock and clean the shelves and handle all financial transactions. These workplace cafes makes it convenient for busy professionals to eat healthy and for businesses to provide fresh food to their employees.

So far, these strategies appear to be working. In August, Kimelman was recognized with a young entrepreneur SCORE award for pioneering the model and the company now employs six people.

Last year FCC sold some 30,000 meals bringing in $200,000 worth of revenue. Those numbers will continue to grow as FCC expands to more stores and offices. According to Waller, FCC plans to open their own certified kitchen, which will give them more control over ingredients and eventually allow them to introduce an organic line. “It is a social injustice for people to not have access to fresh food,” she says. “Detroiters are so used to not having things that they don’t even know how to ask for them.”

Photos by Michelle Goik, from top: Left to right, Fresh Corner Cafe founders Noam Kimelman, Val Waller and employee Dale Brundidge; The Peaches and Greens Storefront.