CWF’s campaign is targeting six of the biggest food retailers in the nation–Kroger, Target, Wal-Mart, Safeway, Publix, and Trader Joe’s–asking them to source from farms that use trusted third-party humane certification systems, such as Animal Welfare Approved, Certified Humane or Global Animal Partnership. If retailers get on board, it could also mean better livelihood for farmers, who contend with a “tournament system” under large farms that often results in bankruptcy. As Christopher Leonard described it, in a recent interview with Civil Eats:

“You get a pool of farmers, half of whom will always do well, half will always get punished. So, even if they all do a great job, half of them will get money taken out of their pocket by the other half. It’s a way that companies like Tyson can divide and conquer rural communities. It systematically depresses farmers’ paychecks and keeps them very volatile.”

For her part, Garces seems to understand that including farmers—and advocating for a system that improves their livelihood–will only further CWF’s goals. “I realized we want the same thing,” she says of Watts in the video. “We want to reform the industry, and we’re going to have to stand shoulder-to-shoulder to do that.”